The New Rules of Marketing and PR

What are the Old rules of Marketing?

• Marketing simply meant advertising (and branding)
• Advertising needed to appeal to the masses
• Advertising relied on interrupting people to get them to pay attention to a message.
• Advertising was onw-way: company-to-consumer.
• Advertising was exclusively about selling products
• Advertising was based on campaigns that had a limited life.
• Creativity was deemed the most important component to advertising.
• It was more important for the ad agency to win advertising award than the client to win new costumer.
• Advertising and PR were separate disciplines run by different people with separate goals, strategies, and measurement criteria.

None of this true anymore. The Web has transformed the rules, and you must transform your marketing to make the most of the Web-enable marketplace of ideas.

Above is a small part of the great book: “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.” By David Meerman Scott.

This book got the positive responses from many circle especially from the business and academics. Brad Shorr, the owner of http://www.wordsellinc.com said:

“More than anything, The New Rules of Marketing & PR ties things together. The book provides an easy to understand yet comprehensive view of the new online marketplace–a landscape that can appear quite bewildering, even to marketing specialists. With so many options at our fingertips (literally), where do we start? Blogs? Podcasts? Public relations? SEO? Paid search? Viral marketing? The list goes on. To make matters worse, technology is changing and new tools are developing almost every day.”

This is one of many books that could be a best reference to achieve a success in the business for the next time. Forget “The Old Rules of Marketing” and go to “The New Rules” when you want to get the success in your business.