Online Advertising in Southeast Asia: Yahoo Sponsored Search Service to Southeast Asia

“The upward trend in online advertising across Southeast Asia will not be as hindered by the shadow of a global economic crisis, largely because the region is benefiting from the shift from traditional ad dollars to more effective and measurable digital media,” said Ken Mandel, managing director and vice president, Yahoo Southeast Asia.

Are you in Southeast Asia? Here is good news from the business houses in Southeast Asia. Recently, Yahoo has introduced a Sponsored Search Service to Southeast Asia. Sponsored search result deliver you highly targeted visitors to your site. Countries included in Sponsored Search to Southeast Asia are Singapore, Malaysia, Philippines, Indonesia, Thailand and Vietnam. The new search advertising product allows businesses to target their search ads to the entire Southeast Asia market or narrow their audience to specific countries.

Yahoo! Southeast Asia consists of locally relevant internet experiences in countries including Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. The and has been headquartered in Singapore since 1997. Yahoo! Southeast Asia brings together the most locally relevant internet services – both in local language and content – for consumers and advertisers in each country in the SEA region.

Many online businesses are missing out the additional opportunity to promote their services and products if they are not using Yahoo Search Marketing Pay Per Click (PPC) advertising in Southeast Asia.

In Sponsored Search, advertising rates are determined at cost per click, and the advertiser can control his budget and the frequency of his placement. Yahoo!’s portal allows a wide range of metrics where online marketing reach and effectiveness can be measured. Accurate up-to-the-minute information allows the advertiser to closely monitor their placements and the corresponding hits so they can directly assess their advertising efforts, and can easily rectify or revise as necessary. Moreover, because the Internet has no concept of primetime, even when the advertiser does not get any clicks, the ad is still shown online.

The features offered by Yahoo Sponsored Search are: Campaign Budgeting, Optimisation Tools, Account Management Features, Reports and Fast Ad Activation.

In addition, Yahoo Sponsored Search Service also offer the new features such as:

• Geo-targeting, Display your ads across the entire market, or narrow your distribution to specific countries. Identifying your ideal market enables you to better target your customers and control your costs.

• Content Match,Extend your business’s reach beyond sponsored results by displaying your listings alongside relevant articles, reviews and more on our network of partner sites.

It is a good idea for PPC users to try Yahoo Sponsored ads for a change and tap some potential buyers who use Yahoo. And limited offer, Get a $30 credit when you sign up for Yahoo! Search Marketing today!