Social Media Marketing For Local Businesses

As a Singapore social media marketing consultant, I have seen local business trying to get into social media to try to sell and promote their services and products. There are of course successful example that local business are able to sell and promote their products in the social media arena.

But most of the business owners are doing all wrong. In social, we have to interact, engage and build up credibility among the target group of audience or customer. So, today, I am going to share with you insights of how local business can market correctly on the social media arena. I will discuss 4 top dog social media websites and they are facebook, youtube, twitter and linkedin.

Social Media Marketing – Facebook

By now, I assume you already have a facebook account. If not, just go and register for a free account over at Facebook. Basically what we will be doing in facebook is to create a facebook fan page and a group. The purpose for a fan page is to be able to publicly advertise your product, service or business. This is an all-important page as this will be your very own facebook fan page and it will be indexed and found on the search engine. So you might want to spend more time here. While your facebook group, think of a catchy headline to pull in members and give content, advice and help to your members. Remember the most powerful point in facebook group will be able to collect survey data result.

Social Media Marketing – youtube

Youtube is very interesting for local business owner. You can do basically anything with youtube for your business. For example, you can do a product trailer or teaser, you can also do video such as, testimonial video, product review video, info-tainment video, content video, how-to video and frequently asked question or FAQ video. You have to remember insert your website url at the end of your video and put up a brief description with your website url in the right hand side of your video.

Social Media Marketing – Twitter

Twitter is a small application that makes wonders for your local business. Think twitter as a sms broadcast that you can send out maximum 140 characters. You can send out important updates to your followers like, contest, promotion or if you are having a trade show, you can blast out your trade show details and many more to engage your followers.

Social Media Marketing – Linkedin

Linkedin is a professional and business online networking platform. As a business owner, you can put up your business profile and start engaging with other professional and business owners. This is a huge opportunity as not only will you be able to share content with your potential customer, you can build up your reputation and credibility in your industry too.

As you can see from the above, you can now think of your social media marketing strategy by using any one of the four above to start engaging your customer, audience or prospect.

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