Browsing Category: "Books"
The New Rules of Marketing and PR
What are the Old rules of Marketing?
- Marketing simply meant advertising (and branding)
- Advertising needed to appeal to the masses
- Advertising relied on interrupting people to get them to pay attention to a message.
- Advertising was onw-way: company-to-consumer.
- Advertising was exclusively about selling products
- Advertising was based on campaigns that had a limited life.
- Creativity was deemed the most important component to advertising.
- It was more important for the ad agency to win advertising award than the client to win new costumer.
- Advertising and PR were separate disciplines run by different people with separate goals, strategies, and measurement criteria. Continue reading »
