Online Advertising Will Continue Growing despite Weakening Economy

On August 2008, eMarketer has released the latest projection about Online Advertising. The interesting point is that advertiser will spend more money on online advertising. eMarketer saw online advertising growing from $24.5 billion in 2008 to $28.5 billion in 2009. eMarketer benchmarks its online ad spending projections against quarterly reports by the Interactive Advertising Bureau (IAB), which uses PricewaterhouseCoopers (PwC) to conduct its surveys. For the first half of 2008, the IAB reported 15.2% growth for online ad spending, which is in line with eMarketer’s predictions.

As lately reported, many companies consider to increasing the online advertising, one of them is General Motor. General Motors is leading the auto industry in shifting their traditional advertising campaigns to online marketing. The third-largest advertiser will spend half of their $3 billion advertising budget online. They give it 3 years to get there. Last year GM spent $197 million online.

The survey of McKinsey & Co on June, showed, 91% of 340 senior marketing executives worldwide are using online advertising, and over one-half indicate that their companies plan to maintain or exceed current levels where possible. Even more telling, 55% of marketers said they’re cutting expenditures on traditional media, precisely in order to increase funding for online efforts.

The prediction above even more reinforced by the latest news about the internet search giant Google. Channelnewasia.com reported at 17 October 2008, “Google earnings up despite weakening economy”. Net profit rose 26 per cent in the third-quarter from the same period last year to 1.35 billion dollars while revenue was up 31 per cent at 5.54 billion dollars, beating the expectations of Wall Street analysts despite the weakening US economy.

“Why is online advertising more profitable than traditional media? According to eMarketer, There are the seven reasons:

1. The Internet is inherently more measurable and accountable than are traditional channels.

2. The Internet allows for better, more-granular targeting than do other forms of media. That reduces media waste and can save marketing dollars.

3. The Internet is interactive, thereby allowing for a higher degree of engagement with consumer and business prospects and customers.

4. Particularly among younger consumers, the Internet is accounting for a larger and larger share of total media time; numerous studies demonstrate that teens, millennials and other younger cohorts are spending more time online per week than they are watching television.

5. The Internet plays into the consumer-in-control movement and therefore provides new opportunities for marketers to be a part of their conversations about interests, attitudes, shopping plans and even brands.

6. New Web 2.0 phenomena such as blogs, social networks and Twitter provide marketers with the potential to gain rich insights into consumer behavior and attitudes (the Internet is like a perpetual focus group on steroids).

7. The Internet, unlike any other medium or channel, allows marketers to reach prospects throughout the entire consumer buying cycle, from initial awareness through pre-information-gathering to sales and post-sale feedback and support.

Pagerank=Money?

There are many online business using the Google pagerank as the main pre requirement to accept the blogs within their network like TLA, Paid Reviews, and more. The TLA publishers who have website/blogs with the higher pagerank certainly get more money. Because the value of a link are depends on the pagerank of the site. For paid review also using the same approach, they will pay more for the website/blog with the higher pagerank. The other business that will give you more chance to get more revenue which is based on the website pagerank is paid survey.

The question is, will your income stopped when you get slapped with a decrease in your Pagerank? Yes, if you have only joint the business that accepted the website with the PR. Nope, if you have another business which is ignore the PR.

So, “Don’t put all your eggs in one basket”. Yes, diversification in making money online is very important. When making your living with online business it is best to diversify. Don’t be hanging on to the business which is too “pagerank oriented”. As we know, Search engines like Google can suddenly change the rules, algorithms and bring you ranking down to the bottom of the engine. Many advertisers company that inconsiderate the PR, and many affiliate business available. You can join with them and make money. Remember, to gain the success on make money online the important thing is how to promote your business/blog, it’s not only search engine. So, don’t worry about your ranking down to the bottom, you can still grow up and receive money by your website.

The other question: Will people stop going to your blog if you’re a PR0? No, your friends still visit your blog, although your PR drop to zero. So many ways to get the real traffic to the website, moreover if your blog has became a famous blog, your loyal reader still continue visit your website faithfully.

The following is the blogger, who didn’t care about google pagerank. His website still survive and continue deliver the money even though it has been slapped to PR0.

Tyler Cruz has been slapped by Google, they slapped him back to PR0! But what was happened? Tyler’s blog continues to grow and his RSS feed subscribers still went up this past month. Now, he’s well over 1,200. So, that must tell you something!

It has not affected traffic or earnings in the slightest, nor had I expected it to. PageRank has never been of any importance other than ranking you better in some ad networks such as ReviewMe and Text-Link-Ads. Other than that, it is meaningless, especially since DMOZ went downhill.

I really don’t mind too much that I’m a PR0, since PageRank lost any real meaning over the past few months; great blogs and sites have low PageRank, while scraper sites or brand new blogs have higher ranks. The whole point of PageRank was for Google to show users the ‘quality’ of a site, and now that is useless.

Check Yes, People CAN Make Money Online Without a Pagerank! Ask Tyler Cruz for more detail.

So, why a lot of people tend to stress how important Google Pagerank is, meanwhile they can still get money without pagerank?

Search Engines, Give You More Money

Blogging is a global phenomenon, blogging has brought many unique opportunities to these bloggers that would not have been available in the pre-blog era. Bloggers believe that blogs are being taken more seriously as information sources. One in five bloggers don’t think that newspapers will survive the next ten years. Half believe that blogs will be a primary source for news and entertainment in the next five years. So that, blogs has became an increasingly attractive platform for advertisers. More money opportunities with blogging.

The majority of bloggers have advertising on their blogs. Marketers realize that bloggers are creating high quality content and attracting growing, loyal audiences.
Among bloggers who have advertising on their blogs, two in three have contextual ads (such as Google AdSense). One-third of bloggers have affiliate advertising on their blog. One in five negotiate directly with advertisers and one in ten sell advertising through a blog ad network. State of the Blogosphere, Technorati.

Bloggers employ a variety of technologies to attract visitors. Top audience-building strategies include: listing their blog on Technorati and Google, commenting or linking to other blogs, and tagging blog posts so that they are more easily searchable. All of this hard work has paid off — half of active blogs attract more than 1000 monthly visitors. Only a few bloggers did not know how many monthly pageviews their blog received. All this hard work has paid off for active bloggers in terms of site visitors.

Top traffic-building strategies include: listing their blogs on Technorati and Google, commenting on or linking to other blogs, participating in a blogroll or blog directory, and tagging blog posts so that they are more easily searchable. Active bloggers have learned a variety of techniques for attracting visitors to their blog, conducting an average of five different activities to attract visitors. Blogs with decent traffic and a voice are also getting snapped up by blog-ad networks, which in turn package them as niche audiences to advertisers.

Especially for search engine, traffic from search engine will bring you some of your most valuable visitors. They have found our blog when they were searching for a product or information. This makes them warm, ready to buy visitors who are very likely to not only click through to your sponsor’s sales page but actually buy the product. There are 3 major search engines; Google, Yahoo and MSN.

So how do we get the website listed, or indexed, with these search engines? The answer is “keywords.” These are words found in your website that will attract your targeted market to your website when they are found in the search engines. Keyword research is very important. You will need to find keywords that are high in demand, many searches, and low in supply, less websites.

We can do this by going to goodkeywords.com and finding the keywords for your site. To find more specialized keywords, we can go to a program like wordtracker.com, and also use digitalpoint.com

Check out your competition:
The 1st ten websites listed in the search engine, will be your competition and you should check out the links they have going to their site. If possible try to get these to your site also. This will help you to get a better position in the search engines. The most important way of linking is back links. You can get these by article distribution, to all the article directories. This will especially increase your page rank with Google and get you a higher position in their engine.

Google will give special preference to your content and resources for your visitors.
Make sure you optimize your content at about 3% for Google and up to 5% for MSN and Yahoo. Also use anchor links to link your pages and for external links, these will utilize your main keywords and the search engine bots will easily follow them to get around your site and view every page for indexing.

Keep your site ever fresh by adding new content every week.
This will allow the search engines and especially Google to index new pages and increase your Page Rank. These are just a few points to help you to keep a good position in the search engines.

Diversification in Making Money Online

Diversification is usually describe as a strategy designed to reduce exposure to risk by combining a variety of business, which are unlikely to all move in the same direction. The purpose of diversification is to reduce volatility and improve overall performance. It works if you do diversification correctly.

When making your living with online business it is best to diversify. There are a few reasons for this. Firstly, markets can change leading to a decrease in desire for a product. Companies can collapse, leaving their member without an income. Even your hosting company can suddenly win up and throw your website offline. Search engines like Google can suddenly change the rules, algorithms and bring you ranking down to the bottom of the engine and causing you serious loss of traffic. These are just a few reasons to diversify.

The first type of diversification is the one most commonly understood as “don’t put all you eggs in one basket.” If you want to reduce the risk, you have to consider the following ways:

• Join several good programs – there is safety in numbers. If one of your sponsor’s goes out of business you will still have others to earn commissions from.

• Penetrate several markets. If one market gets cold you still have others to rely on.

• Have more than one domain names hosted on two different web hosting companies. Again if one hosting company is down for any reason you will still have back up.

• Lastly always use multiple methods of marketing. There are many ways to market and you should be using as many as possible. Marketing trends change and you need to be able to change with them.

There are a few ways to implement these changes and have a growing business when you diversify. Here are a few points:

• Build a theme content website. This is a website that will have one central theme. For instance Health and Wellness. Join several affiliate programs that cater to this market. This will allow you to diversify the programs you are in.

• You can even carve different niche markets in this large and popular market and build mini sites or different theme websites linking in. This will allow you to penetrate several markets.

• Having 2 hosting companies will of course prevent any complete downtime.

• There are several ways to market and you should explore them all.

When you diversify you will not only expand your business but be able to stay ahead of the competition and ensure your steady and growing income.

Digxa Mini Store, New Income Stream From Smorty

Digxa Mini Stores is a contextual form of product advertising. A product banner relating to text on your posts will appear if your visitor placed their mouse over the text, if the banner is clicked on then a commission is earned. A customizable banner will also be placed on your blog for maximum exposure. If Smorty system finds a suitable keyword in your blog, then a Javascript link automatically appears. If an advertiser places their mouse over the link, a mini store with a related product showcase appears.

Digxa Mini Stores is not a new idea on the online advertising, a contextual CPC based ad has been introduced by the others advertising companies. However, with as high as $0.60 when the banner gets clicked, Digxa Mini Stores is reasonable to Say “Yes”.

What is the prerequisite? Yes, you must have a smorty account, and the site or blogs must be approved by smorty. And like a paid review, if you want to place the widget on your blogs, you need to register them under your account. You may only publish ads on an approved blog URL. You can add more blogs from your admin panel under the “my account” section up to 10 blogs.

If you don’t have a smorty account, sign up here for free.