Search Engines, Give You More Money

Blogging is a global phenomenon, blogging has brought many unique opportunities to these bloggers that would not have been available in the pre-blog era. Bloggers believe that blogs are being taken more seriously as information sources. One in five bloggers don’t think that newspapers will survive the next ten years. Half believe that blogs will be a primary source for news and entertainment in the next five years. So that, blogs has became an increasingly attractive platform for advertisers. More money opportunities with blogging.

The majority of bloggers have advertising on their blogs. Marketers realize that bloggers are creating high quality content and attracting growing, loyal audiences.
Among bloggers who have advertising on their blogs, two in three have contextual ads (such as Google AdSense). One-third of bloggers have affiliate advertising on their blog. One in five negotiate directly with advertisers and one in ten sell advertising through a blog ad network. State of the Blogosphere, Technorati.

Bloggers employ a variety of technologies to attract visitors. Top audience-building strategies include: listing their blog on Technorati and Google, commenting or linking to other blogs, and tagging blog posts so that they are more easily searchable. All of this hard work has paid off — half of active blogs attract more than 1000 monthly visitors. Only a few bloggers did not know how many monthly pageviews their blog received. All this hard work has paid off for active bloggers in terms of site visitors.

Top traffic-building strategies include: listing their blogs on Technorati and Google, commenting on or linking to other blogs, participating in a blogroll or blog directory, and tagging blog posts so that they are more easily searchable. Active bloggers have learned a variety of techniques for attracting visitors to their blog, conducting an average of five different activities to attract visitors. Blogs with decent traffic and a voice are also getting snapped up by blog-ad networks, which in turn package them as niche audiences to advertisers.

Especially for search engine, traffic from search engine will bring you some of your most valuable visitors. They have found our blog when they were searching for a product or information. This makes them warm, ready to buy visitors who are very likely to not only click through to your sponsor’s sales page but actually buy the product. There are 3 major search engines; Google, Yahoo and MSN.

So how do we get the website listed, or indexed, with these search engines? The answer is “keywords.” These are words found in your website that will attract your targeted market to your website when they are found in the search engines. Keyword research is very important. You will need to find keywords that are high in demand, many searches, and low in supply, less websites.

We can do this by going to goodkeywords.com and finding the keywords for your site. To find more specialized keywords, we can go to a program like wordtracker.com, and also use digitalpoint.com

Check out your competition:
The 1st ten websites listed in the search engine, will be your competition and you should check out the links they have going to their site. If possible try to get these to your site also. This will help you to get a better position in the search engines. The most important way of linking is back links. You can get these by article distribution, to all the article directories. This will especially increase your page rank with Google and get you a higher position in their engine.

Google will give special preference to your content and resources for your visitors.
Make sure you optimize your content at about 3% for Google and up to 5% for MSN and Yahoo. Also use anchor links to link your pages and for external links, these will utilize your main keywords and the search engine bots will easily follow them to get around your site and view every page for indexing.

Keep your site ever fresh by adding new content every week.
This will allow the search engines and especially Google to index new pages and increase your Page Rank. These are just a few points to help you to keep a good position in the search engines.

Forbidden Techniques in SEO

The Google Blogoscoped blog has an interesting article covering the basics of search engine optimization. There are some basic guidelines for making your blog more search engine friendly, with tips about writing original stuff, making the posts accessible and spreading the word about your site.

The most useful part, however, is the final checklist on SEO techniques that should be avoided, check it out:

• Don’t stuff too many keywords into places where they don’t belong.

• Don’t optimize for search engines at the cost of human visitors; if someone told you adding a dash to the domain name helps your rankings, but you feel that dash might confuse your customers, then don’t add it.

• Don’t trust people who promise you “instant #1 ranking”, “guaranteed top 10 positions” or anything of the sort.

• Don’t link to others from your site just because they promised a link back to you.

• Don’t link to others just because they paid you, unless you know exactly what you’re doing (i.e. you know about “bad neighborhoods” the “nofollow” attribute, PageRank, JavaScript-ads vs text links, what it means to get googleaxed and so on).

• Don’t create multiple pages with exactly the same content.

• Don’t “litter” your URL on other people’s sites (and don’t let others people “litter” URLs on your site; if you have a web forum, keep it spam-free).

• Don’t invest in a cheap server that won’t be able to cope with your traffic; don’t build your whole site on free website tools only – if you want to have a high-quality site & server, you need to pay for it.

• Don’t worry about a page’s meta descriptions, meta keywords and such; your time is better spent creating content.

• Don’t use tools that automatically submit your site’s URL to directories, search engines and such.

• Don’t present different content to search engines than you present to users; for example, don’t hide your text to visitors and show it to search engines.

• Don’t “over-optimize”; relax, if search engines required webmasters to heavily optimize, they’d be doing a very bad job.

• In general, don’t try to outsmart search engines (unless perhaps you intend to dedicate your life to that task); those maintaining search engines are paid to outsmart webmaster tricks, so in the long run, chances for successful tricks are low.

You can read the full article here.

Link Exchange, Another Way to Increase Traffic

A link exchange is a confederation of websites/weblog that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages.

According to the SEO experts, link exchange is one of many ways to raise up the Page Rank which is will increase the traffic of the website, so that, many web master use it.

How to get the links? If you don’t have a central organization to run the exchange, please involve contacting other webmasters for possible link exchange partnerships. Find out the website that related to your own website. When you felt appropriate, placed the link into your site and send the webmasters a personalized email asking to establish a reciprocal link exchange with them. Usually, using the message box or a good comment will help you to get the deal.

If they’re not familiar with what you propose, an unlikely possibility since this is a hot discussion topic all over the Internet, spell out the mutual advantages of exchanging links to them. Naturally, the best partners for you to find are those webmasters who are on the receiving end of lots of traffic.

However, too many outgoing links may decrease the rank, because Google does not like pages that consists mainly of links, so you’d better keep them under 100 per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.

So, the balance between incoming and outgoing links, will help you to get more traffic and raise the Page Rank, in addition you will get many new friends around the world. It’s very heavenly.

Search Engine Optimization and Affiliate Marketing

In order to bring targeted traffic to your affiliate marketing website it is necessary to optimize your site. Optimization simply means getting your website ready for search engine submission. In order for your site to have a good position in the search engines it is very important to understand how to do basic optimization.

Firstly you will need to do some keyword research. You can do this by going to goodkeywords.com and finding the best keywords for your business theme. You can also go to wordtracker.com to find more specialized or niche keywords. Make a list of them and base your content pages around one or two keywords or key word phrases. Optimize your pages at about 3% keyword density. This will be the general rule for optimizing your content

For better Page Rank and good positioning in Google it is necessary to keep your website content fresh. You can do this by adding content every week. When you add lots of good optimized interesting content, both the search engines and your visitors will be happy. Keep good resources for your visitors and you will also gain better Page Rank. This will also encourage other webmasters to link to you and get more back links.

Back links are also useful for raising your Page Rank. Other ways to get these is article distribution. You can either write them yourself or get others to do so. You can also go to this free website http://www.moreniche.com/tools.html and take advantage of their tools and advice. They will also provide you with free weekly content. You can modify them for use on your website or for article distribution.